Creating imagery for skincare and beauty brands is one of my favourite things to do. When planning shoots there are four types of imagery that are must haves on your brands next shoot shot list.
Product Shots
Featuring shots of the product itself (off-model) is key. This gives you the opportunity to build brand recognition, so that potential customers can begin to visualize your products on their shelves, or spot it at the store. The ways you can capture your products are endless. A few of my favourites are by shooting the product as a flat lay/aerial, up close and in detail, in action (prior to application, usually with hands) and as an experimental shot that demonstrates the product’s contents and packaging in tandem.
2. Application
Imagery of skincare or beauty products being applied can be a beautiful way to convey emotion and practicality while humanizing the visual experience. This can help with relatability and personalization while adding credibility to your product.
3. Tools
Using tools/props is a great way to create added visual interest, and it’s a great way to feature accessories you may carry, or cross-promote partner companies that can in turn repost the assets and further your reach.
4. Close Up Beauty & Texture
Close up, macro shots of product on the skin can make for compelling brand imagery. This is ultimately my favourite type of skincare and beauty imagery to create as it features the quality of the products within the context of how they are to be used.
Planning an upcoming product launch or refreshing your asset library? Inquire today about booking a shoot.