In todays digital marketing world it is important to always be optimizing and creating engaging visual content that will encourage your audience to stop scrolling mindlessly and actually interact with the content you’ve created. Below are five forms of visual communications to implement in your marketing strategy today.
1. Campaign Worthy Images of your Product or Service
Put your products and services in the best light by having them professionally photographed. Utilizing clean campaign imagery that puts your products or services front row and centre. These ever green images are often able to be formatted is a variety of ways that can be used for advertising, social, web, and print.
2. BTS
Ever hear of the saying “its not the destination, its the journey”? Well people love a good story and by sharing your business or brand’s story through behind the scenes you allow your customers or clients to come along on the journey with you and become more emotionally invested. Sharing in your success and set backs and allowing for people to peek behind the curtain creates a deeper sense of investment and radiates authenticity.
3. How To’s
Sharing a series of images or even a video that gives a step by step explanation or tutorial can be golden content that has a wild impact when it comes to driving engagement. Wether it be a video for a large search engine platform such as youtube, click through lead magnets that send traffic to your website like Pinterest or saveable algorithmically friendly carousels or reels for instagram How To’s give your brand’s content the opportunity to be informative, entertaining, enticing and empowering for your audience.
4. UGC
User generated content can be an excellent option as it offers social proof, credibility and demonstrates how your consumers integrate your products or services into their everyday life. Another added benefit of utilizing UGC is that it is often budget friendly as users are usually happy to share their credited content at no additional expense to you.
5. Moodboards
Share what inspires you! Moodboarding is a great way to share your inspiration and connect in a unique way. Wether it be a collage, Pinterest board, carousel or gallery of I’mages you find inspiring- this can be a way to visually communicate a bit more about the subconscious and origins of your branding journey and where you draw inspiration from.
BONUS- Visual Text
Text and copy laid out in an aesthetically pleasing and visual way can be a beautiful addition to weave into ones branding and can inspire, engage, educate entice and excite and audience. It can be used to announce the launch of a new product or service, share tips, instructional information or even inspiring quotes. Text can be an algorithm friendly piece of visual content as it is often saveable, shareable type of imagery that is easy to implement in your marketing.
To enquire about creating custom content for your brand please contact Megan at megantoriglia@gmail.com